Education is at the heart of Target’s giving. Since 1946, Target has given 5 percent of its profit — which today equals more than $4 million a week – to local communities. As part of its commitment to education, Target is on track to give $1 billion for education by the end of 2015. A significant portion of this giving will go toward helping more U.S. children read proficiently by the end of third grade.
We connect our giving in the arts, social services and volunteerism to education for greater impact. In 2013, Target team members donated more than one million volunteer hours to thousands of community and education projects across the country.
Target works closely with organizations and experts to create solutions that help students reach their full potential. Our programs include:
- Target School Library Makeovers: In partnership with The Heart of America Foundation, Target team members have helped transform 175 in-need public school libraries since 2007 into fun and inviting places for students to read, learn and build the foundation for a bright future.
- Education Grants: Because learning happens beyond the classroom, Target provides grants to K-12 school and other nonprofit organizations to bring art and cultural experiences to schools, support educational field trips, and help create early childhood reading programs.
- Reading Pilots: With partners such as the Minnesota Center for Reading Research, Los Angeles Unified School District, and the District of Columbia Public Schools, Target is working to support K-3 grade level reading through early literacy pilot programs in Minneapolis, Los Angeles and Washington, D.C. schools. The pilots use similar interventions including providing professional development, personalizing education through technology, supporting teachers with literacy coaches, and using longer blocks of instructional time to improve student literacy achievement in grades K-3.
- Take Charge of Education: Since 1997, with the help of our REDcard™ holders, Target has donated $387 million to more than 118,000 K-12 schools through Take Charge of Education (TCOE). The program lets guests designate up to 1 percent of their REDcard purchases to a K-12 school of their choice to fund whatever the school needs most.
- Winning Partnerships: Target and Major League Baseball (MLB) have teamed up to engage guests and fans in celebrating our nation’s teachers and inspiring kids by hosting a series of events at schools nationwide, and honoring teachers at the 2014 All-Star Game at Target Field in Minneapolis. This partnership is part of Target’s commitment to give $1 billion for education by the end of 2015.
For a behind-the-scenes look at some of our current initiatives, please visit http://www.abullseyeview.com/